ReachCustomersOnline.com

How Readers Scan Websites

Posted by TimSlavin at September 9, 2004

"How much do we really know about how people read news websites? We can track their behavior clicking through a site visit. We can collect personal information. We can ask them questions. But that presents a small part of the full picture. To get the rest, we need to climb inside their heads and look through their eyes as they view online news sites -- to peer into their minds and see patterns that even they don't consciously see.

That, remarkably, is what we've done. The Poynter Institute, the Estlow Center for Journalism and New Media, and Eyetools Inc. in late 2003 took 46 Internet users and looked through their eyes -- utilizing sophisticated and non-intrusive "

Good free research from the Poynter Institute. A must read if you design websites.

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