ReachCustomersOnline.com

Connect with low-cost tools and know-how
May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

7 Steps to Optimize Your Email Welcome Message

Posted by TimSlavin at August 13, 2004

"A welcome message, sent after someone opts in to receive e-mail from you, is part of a reader's first impression of your organization and e-mail program. Yet many companies treat this message as an afterthought; it's viewed more as a technical requirement than an opportunity to get to know readers.

The welcome message should support your brand and provide the reader with information. It can also be a great marketing tool, an effective way to jumpstart a relationship marketing program (that's how I view e-mail, as relationship marketing).

If you don't already send a welcome message, you should. If you do, use this quick checklist as a starting point to ensure it's doing all it can, for both you and your readers."

Great advice from Jeanne Jennings from her article on ClickZ. Applies not only to welcome messages but any email contact with prospects and customers.

Trackback Pings

TrackBack URL for this entry:
http://www.reachcustomersonline.com/cgi-bin/mt/mt-tb.cgi/1380

Comments

Post a comment




Remember Me?