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ROI is not a Silver Bullet: Five Actionable Steps for Valuing User Experience

Posted by TimSlavin at August 12, 2004

"For years now, the 'ROI of User Experience' has been sought as a means to justify larger corporate investments in web design. Although ROI methodology can be a useful tool for prioritizing possible web development projects, by itself ROI is not the answer to building a stronger user experience design competency."

Short piece with five good steps to take, from Adaptive Path, a usability consultancy. Some steps are obvious, to me at least, but it never hurts to repeat them.

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