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More E-commerce Sites Aim to Add Sticky Content

Posted by TimSlavin at August 10, 2004

"If it is taking longer to shop online, there is a reason: stickiness, the notion of gluing customers to sites with product information like consumer reviews and stories, is back.

Stickiness was heralded during the dot-com boom, and ridiculed during the bust. But now a confluence of technological and consumer trends is prompting e-commerce executives to again think of their online stores as multimedia shopping extravaganzas."

Story from New York Times but posted free, no registration required, on CNET.

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