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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

3,007 Marketers Reveal Search Marketing Costs, Clicks, & Conversion Results

Posted by TimSlavin at August 5, 2004

"The biggest surprise in MarketingSherpa's 2004 Search Marketing Survey results was that neither marketers nor their agencies voted any type of search campaign to be "very effective."

A $3.78 billion ad tactic (our estimate SEO plus paid search costs) mushrooms out of nowhere in just a handful of years, and it's not "very effective"?!"

Good data from MarketingSherpa.com about how search engine marketing does and does not work for businesses.

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