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Best Buy's Geek Squad Muscles into New Turf: Computer Servicing

Posted by TimSlavin at June 22, 2004

"They wear short-sleeved white shirts, black ties and sunglasses and flash identity badges. When Best Buy's Geek Squad pulls up to your house in their trademark black and white Volkswagens, they're coming to investigation computer bugs and glitches and analysts say the time is right for such custom services."

Fun article on a serious trend in business, computer support for home computers. Instead of a boring approach, however, Best Buy makes the whole experience amusing by having staff dress as geeks who drive a VW bug painted police car black and white. From SFGate, the San Francisco Chronicle.

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