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Software Company President Blog Proves a Publicity & Search Optimization Bonanza

Posted by TimSlavin at June 17, 2004

"Plus, Tanowitz shared a frustration common to many PR pros. Libin had lots of insights into the state of the security industry and its place in 21st century life, but scheduling time to meet with him during working hours or getting him to write formal columns was nearly impossible. When you're running a quickly growing company, and jetting around the globe for meetings, think piece ideas aren't at the top of your to-do list."

Interesting case study from MarketingSherpa (content is free until June 26, 2004). While I personally dislike flavor of the moment trends (lately it's been weblogs and wikis), technology can serve useful business purposes when done in an efficient and measurable way. This is a good read.

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