ReachCustomersOnline.com

Revitalizing Lead Creation: Six Strategies That Work

Posted by TimSlavin at June 9, 2004

"A survey of 75 marketing executives by Profitable Channels shows that “growing faster at lower cost” is the top problem keeping marketing executives up at night. At the same time, the majority of sales and marketing leaders surveyed by Sirius Decisions in 2003 rate lead generation as their top critical growth barrier, and most feel their lead generation skills are below average.

The problem is that focusing on “efficient growth” does not yield better lead generation. Focus on cost containment and accountability usually yields only marginal gains. Therefore, managers are looking for new ways to grow. "

Some good ideas about how to improve lead generation, part one of two articles, from MarketingProfs (free registration may be required).

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