ReachCustomersOnline.com

Natural Search: The Great Equalizer

Posted by TimSlavin at May 18, 2004

"Welcome to the world of natural search—a world where mom-and-pop shops compete with million-dollar companies, where million-dollar companies compete with billion-dollar corporations. And, while many will argue to the contrary, the playing field is more or less level.

Small companies can, and often do, dominate their behemoth competitors in this world, for a variety of reasons."

A nice little introductory article from MarketingProfs.com.

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