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Google to Give New Advertisers Jumpstart

Posted by TimSlavin at May 18, 2004

"Google is angling for new AdWords advertisers with the promise of a helping hand for those who open new accounts and make a $299 pre-payment.

Marketers participating in the new offering, called Jumpstart, have Google "specialists" assigned to write ads, choose relevant keywords, and set cost-per-click amounts -- within a specified budget -- designed to maximize ad exposure. Google laid out the terms of the program on its Web site, although it hasn't yet been officially announced."

It's a great idea to drive adoption across a broader market. Little customers often become big ones. From ClickZ.

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