ReachCustomersOnline.com

Beginner's Guide to Segmentation Analysis

Posted by TimSlavin at May 12, 2004

"Knowing what your audience is doing on your Web site is good. Knowing a thing or two about your visitors so you can classify them into segments is better. And treating different segments differently with specialized messaging is priceless (with apologies to that credit card company)."

A good basic introduction to how you might apply segmentation to a website. From ClickZ.

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