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How the Word Gets Around on the Internet

Posted by TimSlavin at May 7, 2004

"The blogosphere has a strange ability to push a seemingly obscure idea into the forefront of people's minds in a heartbeat. How this happens is a bit of a mystery. Sam Arbesman wanted to know how it works, so he created a meme and set it loose.

The Brandeis University senior had been reading various studies that looked at historical data on the way information works its way across the Internet. But he was more interested in seeing if he could figure out, in real time, the trajectory of a meme once it hits the blogosphere. So he came up with a plan to find out. He called it the Memespread Project."

From Wired News. The story has some interesting implications -- if you read between the lines -- for viral marketing online.

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