ReachCustomersOnline.com

Online Forms That Generate Leads

Posted by TimSlavin at April 30, 2004

"For many Web sites, obtaining new leads is a critical online objective. Yet few companies take full advantage of a tool that's probably already part of the site. Often, the lead form, or "Contact Us" page, is hidden somewhere on the margins of the page. As a result, contact forms rarely generate qualified online leads. Even more rarely do these leads actually translate into sales."

This article from ClickZ includes some ideas to harness the power of leads generated by your online forms. This is a much bigger topic, however, than just one short article.

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