ReachCustomersOnline.com

Happy Birthday: Turn a Special Day into Revenue

Posted by TimSlavin at April 23, 2004

"One benefit of e-mail is its ability to cost-effectively deliver targeted information to customers and prospects. Are you taking full advantage? Based on an experience I had last week, many companies aren't.

That's when I celebrated my birthday. I was surprised how few companies I receive e-mail from acknowledged it. Those who did were lacking. So following, some ideas taken from client strategies I've developed to make a customer's birthday a branding and revenue-generating experience."

Some great ideas, especially if you're in retail. From ClickZ.

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