ReachCustomersOnline.com

Search Engine Optimisation and Accessibility

Posted by TimSlavin at April 23, 2004

"The following chapters describe how search engines algorithms, and attempts to address them through search engine optimisation as marketing technique creates new opportunities for making web content accessible - and equally, how improving the accessibility of a site can help maximise both it's search engine promotion potential and increase user conversions and ROI."

Thorough (and practical) article from Big Mouth Media that covers most if not all the bases. The site also has other content about SEO.

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