ReachCustomersOnline.com

Getting The Message: How People Understand Marketing

Posted by TimSlavin at April 15, 2004

"For starters, the nature of human thought forms the basis of how well any marketing message does in the real world. Not discounting factors such as demography, culture, and language, most human brains constantly shuttle information around and through our daily consciousness.

At the core of the decision-making process is a part of the brain known as the Reticular Activating System (RAS). The RAS works as a central switchboard for the brain by routing all input to either conscious or unconscious thought. Possibly you can hear traffic now. However, I'm willing to bet before I mentioned it, although the sound reached your ears, your conscious mind didn't register the fact. You probably haven't been thinking about the tiny itch behind your left ear or the tightness of your right shoe."

Some neat background on the physical processes people use to respond to the world. From ClickZ.

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