ReachCustomersOnline.com

E-Commerce Mainstream, Measurements Lacking

Posted by TimSlavin at April 15, 2004

"The Internet has become as legitimate as any other sales channel for most of the 300 executive respondents to the e-tailing group's annual merchant survey, suggesting that e-commerce is as mainstream as a trip to a local mall. Nearly 9-in-10 of the respondents indicated that their e-commerce site is fully integrated into the overall business, resulting in steady online shopping improvements and strategies. Only 13 percent consider the online portion of their business to be a separate entity from the organization." Short piece with some interesting data. For example, 19% did not know their conversion rate and 47% did not know their shopping cart abandonment rate. From ClickZ Stats.

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