ReachCustomersOnline.com supports RedWrangler.com subscribers and anyone in search of low cost internet marketing know-how
Posted by TimSlavin at March 31, 2004
"My company has always offered banner advertisements on its Web site, but the advertising sales department asked for more flexibility selling the ads. Specifically, they wanted a weighted banner display system that would allow preferred (more expensive) advertisements to show up more often than those of the more budget-minded advertisers. They also wanted the ability to administer those ads themselves thereby circumventing the occasional doughnut bribes they occasionally offered to me to add a new advertisement to the site right away."
Good discussions of the issues around ad banner software and the software development process. From 4GuysFromRolla. (FYI, there is at least one open source ad banner project, PHPAdsNew (PHP/MySQL), that is worth checking out.)
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