ReachCustomersOnline.com

How to Manage Your Corporate Reputation Online (Sort Of)

Posted by TimSlavin at March 25, 2004

"Communications professionals that master the challenge of monitoring online discussion will be able to better manage their company’s reputation and brand. In doing so, they can elevate their role to one that provides a high level of strategic business input." From MarketingProfs. Great idea to ponder. Some good high level justifications but precious little practical advice about tools and processes.

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