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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

AOL Blocks Spammers' Web Sites

Posted by TimSlavin at March 25, 2004

"America Online Inc. has adopted a new tactic against spam: blocking its members' ability to see Web sites promoted by bulk e-mailers.

The policy, which began earlier this year, opens a new front in the war on spam but also makes the Dulles company the first of its kind to push past the traditional Internet orthodoxy that service providers should be neutral conduits to anything the World Wide Web has to offer." From E-Commerce News.

For the other side of this issue, as email marketers, be sure to read Tips on AOL Email Delivery Challenges: Blocked Sites & Dynamic Blocking Increase False Positives from MarketingSherpa. AOLs actions to reduce spam also appear to reduce false positives, email their subscribers want that are trapped by AOL spam filters. NOTE: The MarketingSherpa article is free to read only a short while.

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