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How to Spot Search Engine Spam: Doorway Pages

Posted by TimSlavin at March 17, 2004

"The search engine marketing (SEM) industry is teeming with unethical practitioners. Does your site need a number-one position in Google? They'll guarantee that position. Don't want to change your site but still want top positions in "natural" search results? No problem. Unethical search engine marketers will create doorway pages or mirror sites to redirect traffic to your site.

The problem with using doorway pages and mirror sites is search engines consider these practices spam. If you or your SEM firm violates the terms and conditions set forth by both the human-based (Yahoo! directory, Open Directory, Business.com) and spider-based (Google, Inktomi, Teoma) search engines, both your site and the SEM firm's site will be penalized or banned." This is a good tutorial on what to watch out for with SEM firms. From ClickZ.

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