ReachCustomersOnline.com

Website Conversion: Lessons From Offline Retailers

Posted by TimSlavin at March 12, 2004

"The conversion rate on a Web site is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it." Anyone who has worked in retail knows there is a wealth of knowledge about what makes people buy. This article describes how some of this knowledge can apply to websites. My favorite is the Butt Brush Factor. From MarketingProfs.com.

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