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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

Anatomy of a Solid Direct Mail Email

Posted by TimSlavin at March 10, 2004

"Every so often, I receive an e-mail that's so irresistible, so exemplary, and so well done, I'm compelled to critique it for you. The one at hand is from direct marketer Omaha Steaks. We can all learn from its e-mail messages, especially the one illustrated in this column." Nice little case study that highlights how copy can be tweaked to compel response. From ClickZ.

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