ReachCustomersOnline.com

Warning: Blogs Can Be Infectious

Posted by TimSlavin at March 5, 2004

"The most-read webloggers aren't necessarily the ones with the most original ideas, say researchers at Hewlett-Packard Labs.

Using newly developed techniques for graphing the flow of information between blogs, the researchers have discovered that authors of popular blog sites regularly borrow topics from lesser-known bloggers -- and they often do so without attribution.

These findings are important to sociologists who are interested in learning how ideas grow from isolated topics into full-blown epidemics that "infect" large populations. Such an understanding is also important to marketers, who hope to be able to pitch products and ideas directly to the most influential people in a given group."

Neat article from Wired News that includes a link to something called a Blog Epidemic Analyzer from Hewlett Packard.

Trackback Pings

TrackBack URL for this entry:
http://www.reachcustomersonline.com/cgi-bin/mt/mt-tb.cgi/1119

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: