ReachCustomersOnline.com

57% of Consumers Will Give Email Addresses to a Local Retailer: How to Take Advantage of That Fact

Posted by TimSlavin at March 4, 2004

"According to new data from Transact Media Group who've gathered 12 months of results from 100-small businesses in the Southeastern corridor, 57% of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business such as a beauty parlor, car-repair shop, or restaurant.

When you couple this with data from Quris' email study last summer, that revealed consumers vastly prefer receiving email from local "traditional" businesses to any other type of marketing messages, it opens up a world of opportunity."

Not to be disrespectful but this has been news for at least two years to anyone who works with local businesses. It's because customers of local businesses have a personal relationship with those businesses that national brand driven businesses cannot emulate. The article does include some good ideas about how to collect email addresses. From MarketingSherpa. Content is available free until March 13, 2004.

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