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Businesses vs. Consumers: Perceptions of Trust Differ

Posted by TimSlavin at February 17, 2004

"Just over half of surveyed consumers discontinued doing business with a company because they were uncomfortable with their privacy protection, a report from Accenture found. The November 2003 survey of 570 individuals that mixed business marketing executives, privacy officers and customer relationship management executives with consumer respondents revealed that each group often has a different perception of privacy policies and trust issues.

The disparity is evident as 80 percent of the business respondents awarded their companies a 4 or 5 rating on a scale of 1 to 5 (where 5 is the highest) in terms of their ability to generate trust with customers, while 81 percent of the customer respondents chose a 3 or 4 rating." From CyberAtlas.

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