ReachCustomersOnline.com

Small Business, No Website: New Source of Online Ad Revenue

Posted by TimSlavin at February 17, 2004

"Can small businesses be persuaded to pay for online advertising even if they do not sell their products or services on the Web?

That is a big question for Internet companies like Google and Yahoo, as well as Yellow Pages publishers like Verizon and SBC, which are stepping up their efforts to sell online ads to plumbers, dry cleaners and other small businesses, most of which do not have Web sites.

A survey released last week suggests that small businesses may not be able to ignore online advertising for long, because potential customers are looking for them on the Internet." Good article with alot of detail about issues involved. From the New York Times (free registration required; free content available only a short while).

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