ReachCustomersOnline.com

In Pursuit of Persuasion's Secrets

Posted by TimSlavin at February 10, 2004

"If you want to sell a potential client on your company's brand, change your employees' work habits or overcome voters' doubts about your fitness to occupy the White House, then a certain self-effacing Harvard professor just might offer some guidance." Fun article (especially the last bit with the professor's family) about his research into how people change their minds. From the NYTimes.com (free registration required; content is free only a short while).

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