ReachCustomersOnline.com

Savvy Web Searchers Lend Online Advertisers A Hand

Posted by TimSlavin at February 9, 2004

"Not only are search engines getting smarter -- their users are, too. Savvy information seekers are using more two- and three-word search phrases and less single-word pops, according to data released this week by Web analyst OneStat. While asking smart questions may be getting smarter answers, it's also helping search engine companies -- and their advertisers -- sharpen their aim." Good reporting around a press release from OneStat. From Red Herring. Interesting research near the bottom says that only 41% of people online for a year use search engines while 84% of people online for five years use search engines. Found through MarketingWonk.

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