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Can Harley Davidson's Secret Weapon Revitalise Your Marketing?

Posted by TimSlavin at January 28, 2004

"What does Harley Davidson have that your marketing doesn't? Learn what drives Harley's marketing strategy." I find the prose overwrought at times but the interest is valid: Harley-Davidson makes a lot of money, charges a premium price, has a rabid customer base, and yet spends very little on marketing. One secret is building a strong customer community. From PsychoTactics, a website about the psychology of marketing.

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