ReachCustomersOnline.com

CAN-SPAM Good News & Bad, Bad, Bad, Bad News

Posted by TimSlavin at January 22, 2004

"On the day before Christmas Eve, I sent all EmailSherpa readers an Urgent Memo on how it looked like CAN-SPAM would affect their [ed: email newsletter] business.

Since then, I've been researching my brains out - including spending two and a half hours on the phone quizzing FTC Staff Attorney Michael Goodman who is personally responsible for coordinating the FTC's CAN-SPAM rule-making efforts. (Link to Q&A transcript below.)

I learned some things during my conversation with the FTC and four more experts, including Jim Koenig who heads PricewaterhouseCoopers' Privacy Practice, that surprised me very much." Good advice from MarketingSherpa.com

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