ReachCustomersOnline.com

Seven Myths of Usability ROI

Posted by TimSlavin at January 22, 2004

"Rosenberg expressed his opinion that the current ROI models are inadequate and "it is only fair that no CEO would believe them." Conventional usability ROI theory becomes hard to prove when the data is unreliable, so it's not clear whether good usability increases sales, market share, customer satisfaction, and profitability. And it is not obvious that poor usability leads to higher training costs, higher support costs, and longer schedules." Some interesting insights from Daniel Rosenberg at Oracle about common myths around usability and ROI. A summary of a presentation fall 2003 at BayCHI, the Bay Area Computer Human Interaction group. Found through iaslash, a website about usability and information architecture.

Trackback Pings

TrackBack URL for this entry:
http://www.reachcustomersonline.com/cgi-bin/mt/mt-tb.cgi/1025

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: