ReachCustomersOnline.com

VAT to rise on Google's paid placements

Posted by TimSlavin at January 14, 2004

"UK webmasters using Google’s Adwords service to promote their websites will see a price increase from 22 January.

Instead of billing from the US, Google will start billing from its European headquarters in Dublin. Advertisers will have to pay VAT at the Irish rate of 19 per cent instead of the UK rate of 17.5 per cent." From Internet Magazine, a UK publication.

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