ReachCustomersOnline.com

Companies Alter Privacy Policies

Posted by TimSlavin at January 6, 2004

"Disney says revised its policy to allow the company to share information with its non-Internet businesses, primarily the theme parks. These businesses will also be able to use the information to market services and information. Disney will now permit outside companies to send promotions to users via postal mail (though not e-mail), and Disney itself can send e-mail and U.S. mail promotions to its customers. Finally, Disney can obtain information about its users from third parties, such as the postal service."

Good article on an interesting topic. Clearly it's a good thing to require customers type in their data only once and have it used everywhere within that company. But selling that information to third parties could be a problem. However, Disney only sells your data to third party direct mail companies, not emailers. And they put "Updated" on links to their privacy policy to let visitors know about the change. So where do you draw the line? Perhaps it's a matter of who you trust. From the Internet Advertising Report.

Trackback Pings

TrackBack URL for this entry:
http://www.reachcustomersonline.com/cgi-bin/mt/mt-tb.cgi/967

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: