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Kellogg's Tests Instant Messaging RecipeBuddy to Drive Consumer Brand Interaction Online

Posted by TimSlavin at December 5, 2003

This is a Marketing Sherpa case study that describes how Kellogg's used an instant messaging buddy to market their consumer products. They got some incredible results in return users and other measurements. The article is posted for free only a short time. Includs links to materials used.

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