A Revolutionary Marketing Strategy …Trust Me
“This article proposes what, for many Web designers and IT professionals, will be a new way to think about marketing. It is based on developing trust and establishing your credibility in the marketplace. Trust-based marketing requires an initial investment of time and energy up front, but can see you land all the clients and projects you want within six months to a year. Best of all, trust-based marketing doesn’t cost a lot to implement.” From SitePoint. Worth a read although some of this seems obvious: it is better to work from a position of trust rather than fighting prospects for their wallets.
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