ReachCustomersOnline.com supports RedWrangler.com subscribers and anyone in search of low cost internet marketing know-how
Posted by TimSlavin at November 25, 2003
"Christmas came early for the folks at the Direct Marketing Association this year. On Tuesday afternoon the U.S. Senate unanimously approved the Can Spam Act, the spam-friendly anti-spam bill passed by the U.S. House of Representatives last weekend. Full of loopholes and difficult to enforce, the bill will supercede some 37 anti-spam laws enacted by other states, including a bill in California that requires companies to have consumers' consent before sending commercial e-mail." This appears to be a done deal. Basically consumers must opt-out no matter how their address was collected and emailers get to decide how easy or difficult the opt-out process should be. From SiliconValley.com with links to more details.
TechLawAdvisor has even more relevant links on this topic.
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