ReachCustomersOnline.com supports RedWrangler.com subscribers and anyone in search of low cost internet marketing know-how
Posted by TimSlavin at November 19, 2003
"Instead, the primary CAA instrument is a survey. To prepare the survey, you write down the most important content elements in a list. For example, if you are working on a technical support site, you might list all the different types of questions people want answered (possibly gathered from your call center logs). If you're working on an intranet site, you might list content elements, such as the travel expense policy or critical sales information." Describes an alternative to the more complex and structured card sorting technique for organizing information on a website. From UIE, a usability research and consulting firm.
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