ReachCustomersOnline.com

Seth Godin - Across The Hall (interview)

Posted by TimSlavin at November 18, 2003

Reveries has a terrific and thoughtful interview with marketer Seth Godin that includes these gems:

"The reason the e-mail medium is limping along is that people are too tempted and too greedy, and they push just a little bit further until they get a push back. The problem with that is that 98 percent of the people who you are contacting who now hate you, don't say anything. So when you're getting a push back of 100 people, what's really happened is you've annoyed 10,000."

and ...

"Now if they're smart, what they'll do -- and this is where a lot of ventures fall apart -- is they'll stop trying to find customers for their products and they'll start trying to find products for their customers. Their job is to find stuff for me, not to find more people like me who will buy their stuff."

Godin also comments on marketers as white collar spammers (apt notion), Howard Dean's use of the internet, William Gibson, and other ideas. From Reveries.

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