ReachCustomersOnline.com

The Smartest Bidder Will Win

Posted by TimSlavin at November 7, 2003

"Cast your net wide when picking words to bid on. 35 percent of search queries are three words or longer. Don't just concentrate on obvious search terms. These may be the most click-productive, but are also, probably, because your competition uses them too, the most expensive." Good detail from the Ad:Tech Blog that MarketingWonk set up to cover the recent Ad:Tech Conference.

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