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Can You Really Create Persuasive Sales Copy out of Thin Air?

Posted by TimSlavin at November 6, 2003

"You struggle when you write. I know you do. And the reason why your dustbin looks like a Mt.Kanchenchunga, is because you're trying to draw a 'dog' like those kids did in the paragraph above. It's way too hard. Mmm...Wouldn't it be easier to just um...imitate?" Some good points, and a useful exercise for writing copy. From Psycho Tactics, a site about persuasive writing and design.

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