ReachCustomersOnline.com

Shopping Cart Abandonment Is Not the Issue

Posted by TimSlavin at October 24, 2003

"The more time a visitor spends on your site, the more likely she is to buy. Most e-tail sites experience their greatest visitor drop-off in the first two or three pages visitors see. From then on, drop-off is relatively minor. If you focus on providing relevant and persuasive content based on understanding visitor intent, easily inferred from Keywords (or ad copy, or the e-mail they arrived from), you'll have a much higher overall conversion rate. Visitors who are thoroughly persuaded are uncannily motivated to navigate even the worst check-out process." Good article from ClickZ.

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