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The Interactive Imagination: Storytellers Need Not Apply

“The problem, without blaming anyone, lies with the agency’s core competency: its creative department. Obviously, sitting in a cubicle coding a Web site is not as much fun as shooting a 30-second film starring a supermodel. Of course, a great hack won’t advance your career like a working on a Super Bowl spot will. The problem for agencies is more deeply rooted than fun, fame and money. The creative imagination that generates traditional advertising is entirely different from what’s needed to create Web sites.” Nice recycled thought piece from ClickZ about the differences between traditional advertising and the skills needed to make websites work for businesses and their customers.

URLs:

http://www.clickz.com/mkt/glb_agency/print.php/3096231

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This entry was posted on Thursday, October 23rd, 2003 at 11:23 am and is filed under Business, Design, Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.