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Blog For Business: Is It Right For Your Company?

Posted by TimSlavin at October 23, 2003

MarketingProfs.com has an article, Blogging For Business, that has some interesting reasons to consider this technology for your business. However, it somehow ignores Typepad as a possible vendor and the all important question of what your sales people will write about. In the real world, a weblog has to be a considered decision that fits into not only your web strategy and technology strategy but also your overall marketing strategy and your go to market process (how you find, sell, support, and upsell customers). If your vendor(s) tell you do a weblog, don't assume it is a slam dunk. Or easy.

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