ReachCustomersOnline.com

How to Keep Your House List Open Rate Above 50%

Posted by TimSlavin at October 9, 2003

"But wineries with a house email list and a strong brand are successfully convincing even the most offline-disposed consumer to purchase online. In fact, Benson says up to 80% of wine sold on winery Web sites is sparked by email newsletters and offers to house lists.

For example, Merryvale Vineyards has seen online sales double since they began a monthly consumer newsletter a year ago, with a purchase rate averaging 1-3% of total emails sent and an average order size of $125 - $400 depending on offer." Another good (briefly free, until 10/18/03) case study from MarketingSherpa.

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