ReachCustomersOnline.com

Hub Media Strategy

Posted by TimSlavin at October 8, 2003

"Betty Crocker dessert advertising is typically print. Why wouldn't all those ads drive people to www.bettycrocker.com for recipes from the database? Betty has the Number One selling cookbook in history. General Mills can effectively cross-sell products within individual recipes, like Gold Medal flour or Pillsbury piecrusts. Visitors might opt in to a newsletter that delivers more recipes in the future (and ultimately drives more sales across multiple divisions)." Excellent piece from ClickZ about the need to use the web as a hub for all online and offline communications. And not just for people born after 1980 who multi-task and have built much of their lives around the internet.

Trackback Pings

TrackBack URL for this entry:
http://www.reachcustomersonline.com/cgi-bin/mt/mt-tb.cgi/773

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: