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Keyword Research: Optimization for Conversion

Posted by TimSlavin at October 3, 2003

"Somewhere, someone is online looking for your product or service. He has a specific need to fill. Do you know what that need is? I may not know the answer to that question, but I can tell you how to find out for yourself." Good discussion about keywords and, even more importantly, how keywords fit into the sales process. From ClickZ.

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