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E-Mail Copy Clinic: The Power of Words

Posted by TimSlavin at September 22, 2003

E-Mail Copy Clinic: The Power of Words: "What's the single most important asset in a successful e-mail advertising arsenal? For a moment, forget money, bandwidth and conversion percentages. Concentrate on selecting and linking powerful words together to change emotions and create strong reactions -- words that impel the recipient to respond and to buy." Good description of one effective approach to copywriting. From ClickZ.

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