ReachCustomersOnline.com

Choose your words carefully on the Web

Posted by TimSlavin at September 22, 2003

Choose your words carefully on the Web: "What does "customer care" or "in a moment" mean to you? Probably something very different from what Dell and McAfee mean. The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate." While partly a rant against poor service and a poorly managed service process from Dell, the points are well spoken. From Gerry McGovern.

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