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RSS: A Medium for Marketers

RSS: A Medium for Marketers: “Online publishers have swarmed to RSS. It’s a medium marketers cannot ignore. Can you move 100 percent of your e-mail list to RSS overnight? No. But if you are concerned about false positives, are serious about opt-in, and have content your customers or prospects want, take a look at RSS. The barriers to entry are low, and the potential return is high.” A nice introduction to RSS from Jeanne Jennings who also has an excellent email newsletter, The Jennings Report. From ClickZ.

URLs:

http://www.clickz.com/em_mkt/opt/print.php/3074951
http://www.jenningsreport.com/
http://www.clickz.com

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This entry was posted on Friday, September 12th, 2003 at 10:26 am and is filed under Business, Design, Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.